GymSales Templates: Recommended Examples
Below are some example templates that have been reformatted to Standard American English and can be used for reference or as a starting point for you to customize template messaging specific to your company needs. Please see our related help center article for detailed instructions on How to configure and customize your own Templates.
Please note: Your GymSales account comes with Global Templates as well. These turn-key templates can be used right away to send emails and SMS to your leads. They are written in Standard English. They are configured and organized by category, ready to use within GymSales.
When you create a template you will need to set at least one Category, which refers to Lead Status. When you set a category, you are indicating what "types" of leads (what type of Lead Status) you want to be eligible to receive the message. Remember that Lead Status is an indicator of where your leads are in the sales funnel. There are 5 fixed lead status stages. Throughout the entire sales process, a lead will fall into one of these stages.
The 5 fixed lead status stages include:
- Enquiry
- Tour
- Trial
- Sale
- Not Interested
The template examples below are organized by Category/Lead Status, and include messaging we suggest for a prospect in that stage of the funnel. After that, they are organized by Type: all SMS and Email templates are grouped together, respectively.
Please note: All GymSales SMS will automatically include the Club Name at the beginning of each message to clearly identify you as the sender in order to adhere to TCPA compliance regulations.
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Enquiry
SMS
1 - Can't Reach on the phone
Type: SMS
Description: Can't reach on phone
Template: Hi [person.first_name], Thanks for your inquiry. I haven't been able to reach you, so please give me a call at [company.phone] when you are free. Thanks, [salesperson.first_name]
2 - Web lead follow up
Type: SMS
Description: Web lead
Template: Hi [person.first_name], thank you for your recent web inquiry, we are excited to hear from you! Can we arrange a time for you to come over to the club today or tomorrow to meet the team? Best, [salesperson.first_name] [company.phone]
3 - New lead - Trial downloaded
Type: SMS
Description: Trial downloaded
Template: Congratulations [person.first_name] on downloading your complimentary pass! I am really looking forward to showing you around and getting you started on your fitness journey. Call me today to get your new fitness journey started! best, [salesperson.first_name] [company.phone]
4 - New Lead - Schedule a Tour
Type: SMS
Description: Trying to schedule a tour
Template: Hi [person.first_name], thanks for reaching out to us]. We are dedicated to motivating our members to reach their fitness goals. What day and time would you like to schedule a tour with me of our beautiful facility?
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1 -
Web lead inquiry
Type: Email
Subject: Thanks for your interest!
Template:
Hi [person.first_name],
Thank you for your inquiry at [company.name]. We are excited to hear from you. If you are looking for a club that offers everything you have always wanted in a gym, personal trainers, top of the line equipment and best of all, guaranteed results, then look no further!
Our club offers
[Insert club-specific information here]. All of this while working out!
If you would like some more information about membership, you can call [salesperson.first_name] on [company.phone] or come on in for a free tour.
Best,
[salesperson.first_name]
[company.name]
2 - Trial Downloaded
Type: Email
Subject: Congratulations on starting your journey!
Template:
Dear [person.first_name],
Thank you for downloading the Free Pass. We are looking forward to meeting you very soon and helping you to get started on this great new journey.
Your Pass will give you full access to the club so you can see for yourself how great [company.name] is.
Please give us a call on [company.phone] to arrange the start of your trial.
Yours in Health & Fitness,
[salesperson.first_name]
[company.phone]
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Tour
SMS
1 - Completed Tour
Type: SMS
Description: Completed Tour
Template:
Hi [person.first_name], it was great to meet you today and we look forward to getting you started on your fitness journey by becoming a member of our club. I will connect with you soon to see if there is anything else I can help you with, feel free to reach out if you have any questions. [salesperson.first_name] [company.phone]
2 - Trial offer (and referral)
Type: SMS
Description: Trial offer (and referral)
Template:
Hi [person.first_name], thank you for stopping by the other day to take a tour of our beautiful facility. I’d like to personally invite you and a friend to take a trial membership so you can test out our gym! What day and time would work best for you to come in and get started?
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1 - Completed Tour
Type: Email
Description: Completed Tour
Subject: Thank you for your time!
Template:
Hi [person.first_name],
Thank you for taking the time to visit us. It was great to meet you today! We understand that joining a gym is a big decision. We want you to know that we are here for you; we are available to answer any further questions you may have. Please feel free to reach us at [company.phone] and let us know if there is anything else we can do to help you take that next step.
Yours in health and fitness,
[salesperson.first_name]
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Trial
SMS
1 - Trial Check-in
Type: SMS
Description: Trial SMS
Template:
Hi [person.first_name], are you enjoying your free trial membership? Let me know what I can do to ensure you have the best experience with us!
Type: SMS
2 - Midway Trial Check-in
Description: Midway through Trial
Template:
Well done, [person.first_name]! You are halfway through your trial. Contact us today to find out the great rates we can offer you if you join. Thanks, [salesperson.first_name] [company.phone]
3 - Completed Trial Follow Up
T
ype: SMS
Description: Trial expired
Template:
Hi [person.first_name]! I wanted to see how your experience was here. Please let me know if you have any questions about becoming a member. [salesperson.first_name]
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1 - Midway Trial Check-in
Type: Email
Description: Midway through Trial
Subject: You're halfway there!
Template:
Dear [person.first_name],
By now you're halfway through your trial, and we hope you have enjoyed your experience. Please let me know when I can meet with you again, and guide you through the process of taking the next step by becoming a member with full access to the great facilities and amenities that we have to offer. We currently have fantastic specials to share, and if you join today you will be delighted with the potential savings and benefits that come with your membership.
Yours in Health & Fitness,
[salesperson.first_name] [company.phone]
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Sale
SMS
1 - New Member PT Offer
Type: SMS
Description: New Member (PT)
Template:
Hi [person.first_name], welcome! We are delighted that you made the choice to become a member. Call us today and let’s get you booked in for your comp PT session so you start to see and feel those great results asap. Best, [salesperson.first_name]
2 - New Member PT Offer
Type: SMS
Description: New Member (Group Class)
Template:
Hi [person.first_name], congratulations on joining the club. We are so excited to have you on board. Call us today and let’s get you booked in for your free class so you can really start to see those results asap! Best, [salesperson.first_name] [company.phone]
3 - New Member Referral
Type: SMS
Description: New Member (Referral SMS)
Welcome! We are so excited to have you here. We all know fitness is more fun with a friend. Refer a friend today, and reach your fitness goals faster! Ask me how.
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1 - New Member PT Offer
Type: Email
Description: New Member PT offer
Subject: Welcome!
Template:
Hi [person.first_name],
First, let me congratulate you on becoming a member at [company.name]. We are delighted to have you on board.
We are looking forward to getting you started on your new fitness journey and helping you get those results. To ensure that you really get the best start to your new membership, we would love you to book in for your complimentary Personal Training session and help you get started on the right track.
Give us a call today on [company.phone] or stop by the front desk on your next visit and book in to see our experts. Once again welcome to [company.name]!
Yours in Health & Fitness,
[salesperson.first_name]
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All Statuses
There is a Global Template in GymSales already called "Standard Email Signature", however, if you have specific phone numbers per salesperson or direct lines, this option may work better. You may even consider adding a personalized picture as well!
1 - Salesperson Email Signature
Type: Email
Description: Salesperson Signature
Template:
Thanks,
[salesperson.first_name] [salesperson.last_name]
[company.name]
[company.address] [company.city] [company.zip]
Phone: [company.phone]
Email: [salesperson.email]