What Is A Marketing Source

The Marketing Source is the origin of where the lead/prospect/person found your company (How did you hear about us?). You can add as many marketing sources in GymSales as you like. By tracking marketing sources you can see where your leads are coming from and measure the success of your marketing campaigns over time and make adjustments for further improvement. This will eventually lead to better decisions when it comes to using your marketing dollars. Because marketing source is a stat that is important for many companies, you can make this a required field through your company settings.